NEOM Experience Center
Design and Build, Operate and Activate
Location: Sharma, Saudi Arabia
NEOM Experience Center was created for NEOM Company by TalentS and its partners. The experience center is 1500 square meters in size, located in Sharma, NEOM region. It describes an immersive and interactive show of the story of NEOM and its ambitious strategy.
TalentS designed, fitted out, installed, and is currently operating the experience center for NEOM.
Noor Riyadh
Operate and Activate
Location: Riyadh, Saudi Arabia
In 2019, TalentS was selected by the Royal Commission for Riyadh City to establish a festival operations management office to manage the curation services, operations, production, community engagement, and communication of Noor Riyadh.
Noor Riyadh’s 2021 theme of “Under One Sky” united more than 60 artists from over 20 countries showing the power of inclusivity and shared humanity through art. More than 300,000 people attended the festival in total, with over 12,000 visiting the Light Upon Light: Light Art. Since the 1960s exhibition at King Abdullah Financial District (KAFD). In addition, the festival offered more than 200 volunteers the chance to explore the creative field and gain professional experience.
Notably, two Guinness World Records were awarded for Koert Vermeulen’s ‘Star in Motion’ and Karolina Halatak’s ‘Beacon’, two artworks commissioned for the festival’s inaugural year.
TalentS is the Festival Management Office for Noor Riyadh 2022.
Desert X
Location: Al Ula, Saudi Arabia
In early 2020, TalentS was selected to conduct the activation and operations of Desert X Program by the Royal Commission of AlUla, Contracted through NESMA.
TalentS mobilized for the project in one week and offered more than 20 facilitators who were trained by our team at the Louvre Abu Dhabi. The team oversaw the site, accompanied visitors in their journeys through the artworks, and conducted specially curated art workshops for school student groups.
TalentS was selected again to activate and operate the Desert X Program 2022.
Cultural Concepts
Location: Riyadh, Saudi Arabia
TalentS was consulted by the Ministry of Culture to develop 420 creative cultural concepts in the form of events in a period of 6 Months, targeted toward 16 different cultural sectors that covered the 13 regions of Saudi Arabia. This project consisted of 31 brilliant and creative team members.
To deliver 420 quality ideas to convert into content, Talents brought in the finest subject matter experts in culture & heritage, innovation & technology, user experience journey, and researchers. Our experts collaborated with project managers, graphic designers, illustrators, copywriters, and translators to successfully complete this mammoth task at an incredible speed in a short amount of time. In addition, the subject matter experts in each sector were supported by our teams to generate a few concepts each day for the Ministry of Culture to revise and approve monthly.
Location: Riyadh, Saudi Arabia
TalentS was selected by the Royal Commission for Riyadh City to establish an operations management office to manage the curation services, operations, production, community engagement, and communication of the Tuwaiq International Sculpture Symposium.
Tuwaiq International Sculpture Symposium 2021 brought 20 sculptors from around the world and Saudi Arabia together to produce a series of permanent public sculptures for 21 days, from November 15 – December 5, 2021. The resulting sculptures were exhibited in situ for four additional days, after which they will be relocated to permanent locations throughout the capital city of Saudi Arabia, Riyadh, to enrich the everyday lives of its residents and visitors.
Tuwaiq Sculpture hosted a complete community engagement program that included a series of artist and expert panel talks, school visits, artistic workshops, and an internship program for Princess Noura University art students who assisted the sculptures team in creating the artworks.
With more than 1,500 visitors and a 95% satisfaction rate, the excitement about the program was clearly visible in their comments: “The people who work here are wonderful, the sculptures are beautiful and the creativity in the workshop themes is satisfying to every taste,” “My favorite memory of the day was of my son participating in the sculpture workshop,” “I loved the Islamic Art: Carved Stories panel talk.”
TalentS is Operating Management Office for Tuwaiq International Sculpture Symposium 2022.
iThra Academy and iThra Talks
Operate and Activate
Location: Dhahran, Saudi Arabia
TalentS was selected by iThra to curate and operate the iThra Academy learning program courses. The Academy provided creative and established professionals, as well as children and youth, with a variety of workshops in creative leadership, art & design, film & performing arts, music, science & technology, and creative writing.
The Academy provides short courses that last 1-3 days, master classes that last 3-8 days, and advanced courses that last 12-20 days.
This effort was also combined to produce a rich selection of 128 workshops and more than 50 talks. Ithra Talks is available to the public from Fall 2021 through winter 2023.
Saudi Film Days
Location: Dhahran, Saudi Arabia
Saudi Film Days is an initiative from King Abdulaziz for World Culture (iThra) that celebrates and empowers nine Saudi directors. The aim of this initiative was to enhance local film content, and to share a side of Saudi culture and local social aspects with the world.
TalentS was the operating company who handled the journey of Saudi Film days in 2018 and 2019. The journey started with the training & development of the 9 chosen directors.
The training included the development of their scripts and enhancing the skills of the chosen directors. We also trained the directors in marketing & then advertising their films, along the way we offered each filmmaker a mentor to guide them through the production of the film. TalentS also provided management services for the full production journey of each film. The films were first screened in a private red carpet event in Riyadh’s VOX Cinema.
Mishkat Interactive Center
Design and Build, Operate and Activate, Training Ecosystems
Location: Riyadh, Saudi Arabia
TalentS was commissioned to design, fitout, and operate the Mishkat Interactive Center, Riyadh’s first energy science center.
TalentS scope of work includes the design, fabrication supervision, operations planning, recruitment, staff training, content & exhibition upgrades, visitor services, maintenance, and full operations.
Mishkat was commissioned by the King Abdullah City for Atomic and Renewable Energy (K.A.CARE), Mishkat is a launchpad for learning, inspiring a new generation of Saudi Arabian energy innovators.
Mishkat was the recipient of the Emirates Energy Award in Education and Capacity Building category.
Mishkat was also the bronze award recipient for Saving Joule at the New York Film Festival.
Mishkat also won the Best Creative Project (Big Idea) for “Last Drop” film and its accompanying programs awarded by Giant Screen Cinema Association (GSCA).
Tanween Play Season
Operate and Activate
Location: Dhahran, Saudi Arabia
In 2019, TalentS was selected to provide the operations, production, and overall management of Tanween.
TalentS worked with experts from around the world to bring 14 different experiences to life that ranged from art installation to exhibitions, playgrounds, custom shops, and fine dining experiences.
TalentS prepared and installed the projects within three weeks and operated the experiences for five weeks.
Tanween is a yearly season that is launched and maintained by iThra.
Louvre Abu Dhabi
Operate and Activate, Training Ecosystems
Location: Abu Dhabi, UAE
Talents was awarded by the Department of Culture and Tourism (DCT) a 3-year contract to recruit, train and manage the new mediator team as cultural interpreters at the Louvre Abu Dhabi. Additionally, TalentS worked on ‘In Gallery Enhancements’ developing a range of activities aligned to meet visitors’ needs and flow times, bringing the galleries alive through increased engagement opportunities encouraging visitors to explore art and ideas and take ownership of the galleries. These activities built an on-going rapport with children and adults widening the reach and broadening audiences for Louvre Abu Dhabi.