In 2019, TalentS was selected by the Royal Commission for Riyadh City to establish a festival management office for curation services, operations, production, community engagement, and communication for Noor Riyadh 2022, the largest light art festival in the world

Noor Riyadh 2022 has proven to be record-breaking, awarded a total of 6 Guinness World Records titles. The festival featured more than 200 artworks, by more than 132 artists, from 40 countries worldwide, including more than 30 Saudi artists. Noor Riyadh 2022, hosted  a larger and more diverse inspirational creative artworks taking place across 40 locations and 5 hubs in the capital Riyadh.

With more than 2,500 activities and 1430 staff member in reception, hospitality and logistics services member, the festival was launched with a spectacular light show using 2,000 drones in the Riyadh desert amid scenic landscapes.

As one of the world’s most ambitious festivals of its kind, Noor Riyadh transforms the city into a dazzling night-time ‘gallery without walls’ The festival brings together local communities, from students to professional, families to artists, where public art is accessible to everyone in Riyadh.

TalentS has since been selected to continue running the festival management office until 2025. The first three editions of Noor Riyadh has accumulated an astonishing 14 Guinness World Records in total. 

Location:  Dhahran, Saudi Arabia

A flagship program designed, created, and operated by TalentS for Saudi Aramco. TalentS role was the overall management of the competitions, the readers camp, and the design of the online platform. 

The iRead program includes workshops, lectures, and intensive training programs culminating in a national completion. Every element of the program is designed to develop critical thinking skills in literature and build confidence by connecting with Middle Eastern writers & artists, enabling participants to present their ideas in a creative and powerful way.

The iRead program celebrates photography, running a special competition that challenged professional photographers – both men and women – to communicate why reading matters.