A flagship program designed, created, and operated by TalentS for Saudi Aramco. TalentS role was the overall management of the competitions, the readers camp, and the design of the online platform. 

The iRead program includes workshops, lectures, and intensive training programs culminating in a national completion. Every element of the program is designed to develop critical thinking skills in literature and build confidence by connecting with Middle Eastern writers & artists, enabling participants to present their ideas in a creative and powerful way.

The iRead program celebrates photography, running a special competition that challenged professional photographers – both men and women – to communicate why reading matters.