The Energy Exhibit at Ithra serves as both an educational and cultural destination, taking visitors on an immersive journey through the evolution of the oil industry in Saudi Arabia. Through interactive experiences, historical narratives, and innovative installations, the exhibit sheds light on the Kingdom’s transformation—driven by visionary leadership and its strategic role in global energy.

TalentS was commissioned to operate the museum during its two-year relaunch phase. The scope included full operational management, team recruitment, content design, daily facilitation, and program development. From sourcing archival films to building seamless visitor schedules, TalentS ensured the museum remained a vibrant and engaging public space. The team also designed and executed over 40 unique programs annually, offering visitors of all ages continuous opportunities to learn, reflect, and connect.