TalentS worked with the Ministry of Economy & Planning in Saudi Arabia to highlight which key cultural locations within and around Riyadh can be activated in order to deliver a more compelling visitor offer, one that encourages primarily domestic audiences to visit, return frequently, and to consider Riyadh as a destination when assessing leisure options.

Our methodology involved intense research, identifying thirty -eight cultural destinations across Riyadh. Initial recommendations were made, with case studies developed. The report acted as a springboard to be further developed and steered by Vision 2030.