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Cultural Concepts

Location: Riyadh, Saudi Arabia

Client: MOC


Talents was consulted by the Ministry of Culture to develop ideas for 420 creative and cultural events over a period of 6 months, targeting 16 different cultural sectors across Saudi Arabia. This project consisted of 31 brilliant and creative team members.

In order to devise such a large number of creative and cultural events, TalentS brought in the finest subject matter experts in culture & heritage, innovation & technology, user experience journey, and research. Our experts worked and collaborated with project managers, graphic designers, illustrators, copy writers and translators to build a rich array of ideas that were both ambitious and achievable in such a compressed timeline. 

The subject matter experts were supported by our teams to generate daily ideas for MOC to revise and approve on a monthly basis.