DestinationRiyadh

TalentS worked with the Ministry of Economy & Planning in Saudi Arabia to highlight key cultural locations in Riyadh that could form part of a more compelling visitor offer. The aim is, through the activation of these locations, to encourage audiences to see the capital as a key travel and leisure destination.

Our methodology involved intense research to identify 38 possible cultural destinations across Riyadh. Initial recommendations were then made, and several case studies further developed.

The report acted as a springboard to be further developed and steered by Vision 2030.