TalentS was awarded the opportunity to operate the iThra Award for Creative Design competition launched by king Abdulaziz Center for World Culture. Contestant teams where provided a chance to compete on designing the center’s identity through a 7-month competition, which was launched at an event that brought together Saudi’s most well known influencers in multiple areas of knowledge.
After a rigorous screening, interviewing and judging process the top 5 teams were selected. The teams where then taken on a rich mentorship program in London UK with Siegel+Gale , a world leading design and branding agency.
After the enriching mentorship program, contestants where given time to work on there designs and will be celebrated for there marvelous designs in a final event in June 2016 that will mark the finish line by selecting the winning design which will be applied to the center’s identity.