NEOM Experience Center
Design and Build, Operate and Activate
Location: Sharma, Saudi Arabia
NEOM Experience Center was created for NEOM Company by TalentS and its partners. The experience center is 1500 square meters in size, located in Sharma, NEOM region. It describes an immersive and interactive show of the story of NEOM and its ambitious strategy.
TalentS designed, fitted out, installed, and is currently operating the experience center for NEOM.
Noor Riyadh Festival
Operate and Activate
In 2019, TalentS was selected by the Royal Commission for Riyadh City to establish a festival management office for curation services, operations, production, community engagement, and communication for Noor Riyadh 2022, the largest light art festival in the world
Noor Riyadh 2022 has proven to be record-breaking, awarded a total of 6 Guinness World Records titles. The festival featured more than 200 artworks, by more than 132 artists, from 40 countries worldwide, including more than 30 Saudi artists. Noor Riyadh 2022, hosted a larger and more diverse inspirational creative artworks taking place across 40 locations and 5 hubs in the capital Riyadh.
With more than 2,500 activities and 1430 staff member in reception, hospitality and logistics services member, the festival was launched with a spectacular light show using 2,000 drones in the Riyadh desert amid scenic landscapes.
As one of the world’s most ambitious festivals of its kind, Noor Riyadh transforms the city into a dazzling night-time ‘gallery without walls’ The festival brings together local communities, from students to professional, families to artists, where public art is accessible to everyone in Riyadh.
TalentS has since been selected to continue running the festival management office until 2025. The first three editions of Noor Riyadh has accumulated an astonishing 14 Guinness World Records in total.
Islamic Arts Biennale
Operate and Activate
TalentS was commissioned to provide all of the public programming for the Islamic Arts Biennale over the course of its 5 month duration.
The Islamic Arts Biennale’s mission is to promote Islamic civilization from its earliest beginnings to the present day, with an emphasis on celebrating and enriching the cultural and artistic exchange between Saudi Arabia – as the custodian of the two Holy Mosques – and Muslim communities around the world.
Our programming included 548 events which reached a total of 48,792 visitors.
We are proud of the involvement of Saudi nationals at the Islamic Arts Biennale of 2023.
325 talks, workshops, performances and activities we provided were led by Saudi’s.
80% of the front-of-house teams, and artists were Saudi nationals, embodying the Biennale’s drive to celebrate Saudi culture.
Desert X
Location: Al Ula, Saudi Arabia
In early 2020, TalentS was selected to conduct the activation and operations of Desert X Program by the Royal Commission of AlUla, Contracted through NESMA.
TalentS mobilized for the project in one week and offered more than 20 facilitators who were trained by our team at the Louvre Abu Dhabi. The team oversaw the site, accompanied visitors in their journeys through the artworks, and conducted specially curated art workshops for school student groups.
TalentS was selected again to activate and operate the Desert X Program 2022.
In 2019, TalentS was selected to establish and run an operating management office for the Tuwaiq International Sculpture Symposium . Our scope of work included managing the curation services, operations, production, community engagement and communication throughout the 5 week event.
We also developed a complete community engagement program including 15 expert panel talks, 34 school visits, 30 artistic workshops and an internship program for Princess Noura University art students to assist the sculptors in their final artwork production.
TalentS continues to run the operating management office for the upcoming Tuwaiq International Sculpture Symposium 2024.
Tuwaiq International Sculpture Symposium 2023 brought 20 international sculptors together to produce a series of permanent public works. Over 1,700 visitors attended, and the final sculptures were relocated throughout the Kingdom’s capital to enrich the lives of its residents and visitors.
Across the Kingdom in Abha, Tanomah,Riyadh and the Eastern Region
King Abdulaziz Center For World Culture – iThra
2021-2023
Ithra Film Production (IFP) is a program by King Abdulaziz Center for World Culture (iThra). The program was designed to produce creative, impactful, and high quality films that align with the Center’s vision to support Saudi filmmakers by producing local content and enriching the Saudi film industry with films by Saudi filmmakers.
TalentS was commissioned to develop a training program to build capacity of Saudi Directors, supervised the pre-production, production, and post production phases for the film. TalentS also designed and operated the premiere screening event and supervised the distribution of the films. One of the full feature films was “Valley Road” that was written and directed by the Saudi Director Khalid Fahad.
TalentS also supervised a fund for the co-production of 10 Saudi films. Two short films were supported by the Ithra Film Production,” Old Phone Number” by the Saudi director & writer Ali Saeed and the short film “Swing” by the Saudi director Raneem Al Mohandes.
The short film “Old Phone Number” was the opening ceremony film for the Saudi Film Festival 2022.
The two short films participated the prestigious Cannes and Carthage Film Festivals.
“Valley Road” feature film was selected to be the closing ceremony film for Red Sea International Film Festival 2022.
“Valley Road” premiered across cinemas in the Kingdom during the summer of 2023.
F1 in schools
Operate and Activate
TalentS was commissioned to create and provide an intensive schools training program on how to design and build F1 cars. The program was aimed at intermediate and high school students.
Our educational and practical programming prepared the students and their cars to compete with other students locally, regionally and even globally.
Five hubs in five cities across the Kingdom were equipped and prepared to accommodate the intensive student training program over a period of four months.
Location: Riyadh, Saudi Arabia
Client: MOC
Talents was consulted by the Ministry of Culture to develop ideas for 420 creative and cultural events over a period of 6 months, targeting 16 different cultural sectors across Saudi Arabia. This project consisted of 31 brilliant and creative team members.
In order to devise such a large number of creative and cultural events, TalentS brought in the finest subject matter experts in culture & heritage, innovation & technology, user experience journey, and research. Our experts worked and collaborated with project managers, graphic designers, illustrators, copy writers and translators to build a rich array of ideas that were both ambitious and achievable in such a compressed timeline.
The subject matter experts were supported by our teams to generate daily ideas for MOC to revise and approve on a monthly basis.
Dhahran, Saudi Arabia
Saudi Aramco
2021
TalentS was selected by iThra to curate and operate courses for the iThra Academy learning program. iThra Academy provides established professionals, children and young people with a variety of workshops in a range of fields, such as creative leadership, art & design, film & performing arts, music, science & technology, and creative writing.
As part of this program, TalentS successfully produced a selection of 128 workshops and more than 50 talks.
iThra Academy courses range from 1-20 days, and are available to the public from Fall 2021 through to Winter 2023.
Dawmat Al Jandal
Operate and Activate
Al-Jouf, Saudi Arabia
MOC
2022
TalentS were fundamental in supporting the landmark excavation of the site of Doumat Al Jandal. This project marked the first time the Heritage Commission has engaged the private sector in the archaeological excavation of the Kingdom.
We aimed to support the archaeologists throughout their excavation, providing housing, food, tools, camps, and related logistical services, ensuring all equipment was onsite and the camp ready before excavations began.
Overall, TalentS ensured the smooth running of the operations onsite from start to finish, providing a memorable working environment for the archaeologists and exceeding expectations.